A.P.C.
The French brand A.P.C. was created in 1987 by Jean Touitou. Initially specializing in denim, today it includes clothing and accessory collections for men and women. A.P.C. is the acronym for Atelier de Production et de Création and embodies a relaxed elegance with international appeal. "As the name suggests, creation and production are equally important. Without production, creation remains just an idea. Without creation, production has no soul."
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